Marketing Managers

What the job really is

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At a glance

• Sector: Management
• O*NET-SOC code: 11-2021
• O*NET job zone: 4 — considerable preparation
• Work sample tasks on file: 12
• Tools and technologies listed: 12

What you actually do

Work sample tasks recorded for this occupation:

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• Initiate market research studies, or analyze their findings.
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Tools and technology

Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Amazon Redshift, Amazon Web Services AWS software, Apache Cassandra, Apache Hadoop, Apache Hive, Apple macOS

What employers expect you to already be comfortable with.

Where this job leads

Related occupations — the usual moves up and sideways:

• Market Research Analysts and Marketing Specialists
• Sales Managers
• Advertising and Promotions Managers
• Search Marketing Strategists
• Advertising Sales Agents
• Business Intelligence Analysts
• Public Relations Managers
• Public Relations Specialists

Getting in

O*NET assigns this occupation job zone 4 (considerable preparation). The related occupations above are the realistic routes in and out.

Find openings

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Check this against the source

O*NET OnLine: Marketing Managers — the authoritative public-domain profile this page is derived from, including the full task list, reported skills and the wage estimates for your region.

Derived and rewritten from the public-domain O*NET database (U.S. Department of Labor / Employment and Training Administration). Figures are observations, not promises — always confirm salary, licensing and visa requirements with the employer and the relevant authority.