Advertising and Promotions Managers

What the job really is

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

At a glance

• Sector: Management
• O*NET-SOC code: 11-2011
• O*NET job zone: 4 — considerable preparation
• Work sample tasks on file: 12
• Tools and technologies listed: 12

What you actually do

Work sample tasks recorded for this occupation:

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Coordinate with the media to disseminate advertising.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Plan and execute advertising policies and strategies for organizations.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Contact organizations to explain services and facilities offered.
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
• Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

Tools and technology

Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Extensible markup language XML, Facebook, Google Analytics, HubSpot software, Hypertext markup language HTML, JavaScript

What employers expect you to already be comfortable with.

Where this job leads

Related occupations — the usual moves up and sideways:

• Advertising Sales Agents
• Product Marketing Managers
• Market Research Analysts and Marketing Specialists
• Search Marketing Strategists
• Public Relations Specialists
• Public Relations Managers
• Sales Managers
• Fundraising Managers

Getting in

O*NET assigns this occupation job zone 4 (considerable preparation). The related occupations above are the realistic routes in and out.

Find openings

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Check this against the source

O*NET OnLine: Advertising and Promotions Managers — the authoritative public-domain profile this page is derived from, including the full task list, reported skills and the wage estimates for your region.

Derived and rewritten from the public-domain O*NET database (U.S. Department of Labor / Employment and Training Administration). Figures are observations, not promises — always confirm salary, licensing and visa requirements with the employer and the relevant authority.