Demonstrators and Product Promoters

What the job really is

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

At a glance

• Sector: Sales
• O*NET-SOC code: 41-9011
• O*NET job zone: 2 — some preparation
• Work sample tasks on file: 12
• Tools and technologies listed: 12

What you actually do

Work sample tasks recorded for this occupation:

• Train demonstrators to present a company's products or services.
• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
• Sell products being promoted and keep records of sales.
• Keep areas neat while working and return items to correct locations following demonstrations.
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
• Suggest specific product purchases to meet customers' needs.
• Research or investigate products to be presented to prepare for demonstrations.
• Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
• Identify interested and qualified customers to provide them with additional information.
• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
• Transport, assemble, and disassemble materials used in presentations.

Tools and technology

Hypertext markup language HTML, Microsoft Excel, Microsoft Office software, Microsoft Outlook, Microsoft PowerPoint, Microsoft Windows, Microsoft Word, Zoom, Barcode scanners, Desktop computers, Digital cameras, Domestic coffee makers

What employers expect you to already be comfortable with.

Where this job leads

Related occupations — the usual moves up and sideways:

• Door-to-Door Sales Workers, News and Street Vendors, and Related Workers
• Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
• Retail Salespersons
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
• Counter and Rental Clerks
• Merchandise Displayers and Window Trimmers
• Telemarketers
• Customer Service Representatives

Getting in

O*NET assigns this occupation job zone 2 (some preparation). The related occupations above are the realistic routes in and out.

Find openings

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Check this against the source

O*NET OnLine: Demonstrators and Product Promoters — the authoritative public-domain profile this page is derived from, including the full task list, reported skills and the wage estimates for your region.

Derived and rewritten from the public-domain O*NET database (U.S. Department of Labor / Employment and Training Administration). Figures are observations, not promises — always confirm salary, licensing and visa requirements with the employer and the relevant authority.